Posted on: 22 April 2016
If you have discovered that the main purpose in your life is to help others with theirs, being a life coach is a natural occupation for you. However, it can be somewhat challenging to build a base of loyal clients when you are first starting out. Use the tips below to help you get more clients when you are just starting out as a life coach.
Get Quality Training
Like any profession, you will benefit from being properly trained in your field. Being able to show your clients that you have gone through comprehensive training and have earned a degree or certificate can give you an air of authority and set you apart from other life coaches.
What kinds of things should a good coaching program include?
- Accreditation from a reputable organization
- Tools and techniques you can use to strengthen your coaching skills
- Training on how to run your coaching business
Choose a Target Market
While you might think you want to help everyone with all aspects of their lives, one thing that will help you attract more clients is to choose a target market. Do you want to help women with financial problems or men who aren't sure what kind of job they should get? Getting specific about who you want to coach will help you to craft the appropriate marketing campaigns specifically for the people who need your coaching. If you don't focus on one segment of the population, your marketing is likely to be muddled and less effective, since you're trying to attract a wide variety of personalities with a wide range of needs.
Give Some Help for Free
People who aren't sure whether they want to pay for life coaching need to have some idea of what they are paying for and how you may be able to help them. To show them what you can offer, providing some kind of free help can get them to want more.
There are a number of ways you can do this:
- Hold a webinar on a specific problem and give people ideas about how to fix it
- Create videos and post them on video sharing sites
- Offer a free one-on-one session
Now that you possess some strategies to attract and help new clients, you can start to build your life coaching business. Be sure to seek out the best life coach training that can help you to become the coach you want to be.Share